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What Types of Marketing Can I Automate? (Blog 3 of 5)

MLC Expert Consulting has introduced marketing automation and its benefits to you and your customers. Now let's talk about the various tasks you can automate. Marketing Automation uses software to take over internal and external marketing tasks and help streamline the repetitive steps that can consume your resources.

Internal and External Marketing Defined

Internal Marketing

  • Focuses on employees

  • Promotes the company's objectives, products, and services to employees within the organization

  • Reminds employees about their company’s fair wages, benefits, incentives, and a positive work environment

  • Announces opportunities for advancement, professional development, and promotion

External Marketing

  • Emphasizes customers

  • Concentrates on promoting your brand's identity, products, and services outside of your brand's physical confines

  • Focuses on creating materials, messages, and branding directly impacting relationships between your business and customers

  • Helps potential customers learn about your company and the solutions you offer


What areas of marketing can you automate? To better understand, let's look at different areas of marketing.

Customer Relationship Management (CRM)

The main goals of CRM are to improve business relationships, streamline processes, improve profitability, and stay connected to customers. CRM automation tools can manage customer relations across the customer journey, covering marketing, sales, digital commerce, and customer service interactions.

Email Marketing

Email marketing is a powerful marketing channel that uses email to promote your business’s products or services. Email automation helps you send messages to the right people at the right time using automated workflows. You can target people based on various categories, such as behavior, preference, and previous sales.

Landing Page


Social Media


Marketing Analytics

Customer Segmentation and Management

Lead Nurturing

Lead Scoring

Multi-Channel Marketing

Now that you have a basic understanding of the various instances where marketing automation can be utilized, let’s look at the benefits of each. Download the companion piece to understand what marketing automation can do for your business.

Contact MLC Expert Consulting by calling 843.819.0103 or messaging us through our website to discuss how we can further help you with your marketing automation.

Types of Marketing to Automate (Blog 3 of 5)

Types of Marketing to Automate 3 of 5
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