MLC Expert Consulting has introduced marketing automation and its benefits to you and your customers. Now let's talk about the various tasks you can automate. Marketing Automation uses software to take over internal and external marketing tasks and help streamline the repetitive steps that can consume your resources.
Internal and External Marketing Defined
Focuses on employees
Promotes the company's objectives, products, and services to employees within the organization
Reminds employees about their company’s fair wages, benefits, incentives, and a positive work environment
Announces opportunities for advancement, professional development, and promotion
Concentrates on promoting your brand's identity, products, and services outside of your brand's physical confines
Focuses on creating materials, messages, and branding directly impacting relationships between your business and customers
Helps potential customers learn about your company and the solutions you offer
What areas of marketing can you automate? To better understand, let's look at different areas of marketing.
Customer Relationship Management (CRM)
The main goals of CRM are to improve business relationships, streamline processes, improve profitability, and stay connected to customers. CRM automation tools can manage customer relations across the customer journey, covering marketing, sales, digital commerce, and customer service interactions.
Email marketing is a powerful marketing channel that uses email to promote your business’s products or services. Email automation helps you send messages to the right people at the right time using automated workflows. You can target people based on various categories, such as behavior, preference, and previous sales.
A landing page is a standalone web page created to capture information from leads in exchange for something of value. Landing page automation sends your lead's information to your customer relationship manager and email automation platform, allowing you to automate contact data entry, send emails, segment contacts, put contacts into specific workflows, and deliver promotions.
Web forms are a great way to collect your customers’ data. Some examples include completing an order, event registration, surveys, and contact forms. Automating web forms will allow you to customize and brand your forms, include a digital signature, and utilize web hooks.
Social media is a collective term for websites and applications focusing on communication, interaction, and sharing content. Some examples include Facebook, Instagram, and LinkedIn. When you automate social media, you can schedule social posts in advance, republish popular articles, and streamline customer service on your social media sites.
A business blog is a marketing tactic that informs readers, gives your business more visibility, and pushes readers toward buying your product or service. Automation allows you to customize your blog with images, schedule posts, sync posts with your email campaigns, and share to social media.
Marketing analytics is the process of tracking and analyzing data to evaluate the performance of your marketing efforts. Automating marketing analytics allows businesses to understand what drives the actions of their customers and refine their marketing campaigns as needed.
Customer Segmentation and Management
Customer segmentation, also known as audience segmentation, involves breaking up a large audience into smaller segments based on demographics, needs, interests, or behaviors. Automating customer segmentation will allow businesses to tailor their marketing to their target audience.
Lead nurturing establishes and strengthens relationships with leads helping you build trust and brand awareness. Automation programs help you send follow-up emails and forward relevant resources based on where the user is in the buyer's journey.
Lead scoring gives value to leads based on their behavior relating to their interest in your products or services. Automating leads lets you discover which leads have enough engagement and are qualified to move further in the sales funnel.
Multi-channel marketing involves utilizing several marketing channels to target potential clients with one single message. Automation allows you to optimize all your existing marketing tools to drive sales.
Now that you have a basic understanding of the various instances where marketing automation can be utilized, let’s look at the benefits of each. Download the companion piece to understand what marketing automation can do for your business.
Contact MLC Expert Consulting by calling 843.819.0103 or messaging us through our website to discuss how we can further help you with your marketing automation.