Marketing Automation: Choosing the Best Software for Your Business (Blog 4 of 5)

What is marketing automation software?

Any software that helps businesses automate and streamline routine marketing efforts, gain new customers, and increase revenue.

Various marketing automation software addresses different issues, and choosing the best option for your business is challenging. Some of the services offered can include:

• Email Marketing

• Lead Management

• Social Media Marketing

• Advertising

• Workflow Management

• CRM updates

When choosing marketing automation software, you should:

• Determine your budget and business needs

• Consider the cost and how it aligns with your budget

• Evaluate the ease of use

• Explore analytics and reporting options

• Analyze if the program can integrate with your other software programs

• Consider the limitations of the software

• Request a demo from the company

• Determine if the software can grow with your company

• Verify software can be integrated with your customer relationship management platform

• Research if the customer service department can help you when needed

• Read customer reviews

• Find out if they offer training for your employees

Ten must-have features of marketing automation software

Integration

• Increases efficiency within your organization

• Streamlines your sales process

• Implements a seamless user experience

Lead Management

• Identifies prospects and captures leads

• Monitors and tracks potential buyers

• Personalizes content and sales outreach

Email Marketing

• Sets up triggered emails based on occasion, time, or events

• Personalizes emails to create engagement and promote customer retention

• Analyzes and records customer behavior by how many emails they have opened

Social Media Automation

• Builds targeted advertisements

• Responds to customer queries promptly

• Keeps up with various social platforms from a single program

Segmentation

• Segments databases based on customer parameters

• Manages and maintains customer-related information

Usability and Set-up

• User-friendly software that’s easy to set-up

• Requires minimal training

Support

• Provides dedicated support

• Offers access to a troubleshooting team around the clock

Building Landing Pages

• Utilize concise text and visual aids

• Create a clear call to action

• Incorporate color schemes

Analytics and Reporting

• Measures employee performance

• Produces data-driven leads

• Collects, evaluates, and analyzes data

Testing

• Tests choices and adequacy of your campaigns

• Incorporates A/B testing

Incorporating marketing automation software benefits your business. Many different software choices are available, and it can be overwhelming. Download the companion piece to see some of the more popular options.

If you need help, contact MLC Expert Consulting at 843-819-0103 or message us through our website for more help with your marketing automation needs.

Marketing Automation: Choosing the Best Software for Your Business (Blog 4 of 5)

Choosing Best Automation Software 4 of 5.pdf

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