What is marketing automation software?
Any software that helps businesses automate and streamline routine marketing efforts, gain new customers, and increase revenue.
Various marketing automation software addresses different issues, and choosing the best option for your business is challenging. Some of the services offered can include:
Email Marketing
Lead Management
Social Media Marketing
Advertising
Workflow Management
CRM updates
When choosing marketing automation software, you should:
Determine your budget and business needs
Consider the cost and how it aligns with your budget
Evaluate the ease of use
Explore analytics and reporting options
Analyze if the program can integrate with your other software programs
Consider the limitations of the software
Request a demo from the company
Determine if the software can grow with your company
Verify software can be integrated with your customer relationship management platform
Research if the customer service department can help you when needed
Read customer reviews
Find out if they offer training for your employees
Ten must-have features of marketing automation software
Integration
Increases efficiency within your organization
Streamlines your sales process
Implements a seamless user experience
Lead Management
Identifies prospects and captures leads
Monitors and tracks potential buyers
Personalizes content and sales outreach
Email Marketing
Sets up triggered emails based on occasion, time, or events
Personalizes emails to create engagement and promote customer retention
Analyzes and records customer behavior by how many emails they have opened
Social Media Automation
Builds targeted advertisements
Responds to customer queries promptly
Keeps up with various social platforms from a single program
Segmentation
Segments databases based on customer parameters
Manages and maintains customer-related information
Usability and Set-up
User-friendly software that’s easy to set-up
Requires minimal training
Support
Provides dedicated support
Offers access to a troubleshooting team around the clock
Building Landing Pages
Utilize concise text and visual aids
Create a clear call to action
Incorporate color schemes
Analytics and Reporting
Measures employee performance
Produces data-driven leads
Collects, evaluates, and analyzes data
Testing
Tests choices and adequacy of your campaigns
Incorporates A/B testing
Incorporating marketing automation software benefits your business. Many different software choices are available, and it can be overwhelming. Download the companion piece to see some of the more popular options.
If you need help, contact MLC Expert Consulting at 843-819-0103 or message us through our website for more help with your marketing automation needs.
Marketing Automation: Choosing the Best Software for Your Business (Blog 4 of 5)
