Implementing a Marketing Automation Campaign (Blog 5 of 5)

Creating a marketing automation strategy is essential for your business, but how do you make it happen? Marketing campaigns are most...

Marketing Automation: Choosing the Best Software for Your Business (Blog 4 of 5)

Marketing automation software helps businesses automate and streamline routine marketing efforts, gain new customers, and increase revenue.

Intro to Marketing Automation (Blog 1 of 5)

Marketing automation is the process of using software to automate repetitive marketing campaigns and activities throughout the buyer’s...

Lead Generation: Lead Magnets and Sources

Lead generation content, called lead magnets or gated content, are beneficial resources you offer a potential client in exchange for...

Lead Generation: Qualify and Score Leads (Blog 3 of 5)

The third installment in our lead generation blog series is about qualifying and nurturing your leads. Before we discuss qualifying a...

The MLC Blog