Marketing Automation Best Practices and Benefits (Blog 2 of 5)

Last month we introduced marketing automation and focused on marketing automation’s key objectives. Hopefully, you downloaded the...

Intro to Marketing Automation (Blog 1 of 5)

Marketing automation is the process of using software to automate repetitive marketing campaigns and activities throughout the buyer’s...

Lead Generation: Lead Magnets and Sources

Lead generation content, called lead magnets or gated content, are beneficial resources you offer a potential client in exchange for...

Lead Generation: Strategies, Tactics, and More (Blog 4 of 5)

In the second blog of our lead generation series, The Journey, we discussed that creating a lead generation campaign is a big part of...

Lead Generation: Qualify and Score Leads (Blog 3 of 5)

The third installment in our lead generation blog series is about qualifying and nurturing your leads. Before we discuss qualifying a...

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