What is email marketing?
Email marketing is a powerful marketing channel and a form of direct and digital marketing. Relationship building and brand awareness are two of the significant objectives of email marketing, and should be considered as goals when working with your customers and leads:
Six main objectives of email marketing:
Inform
Emails allow you to consistently put your brand in front of your customers, which is an excellent opportunity to keep them informed. Your customers should always learn something about your company from your emails. It will also be essential for you to gain information about your potential customers and what is important to them.
Attract
It's essential to work toward attracting both current and new customers. Existing customers can look for different brands, so you want to attract them to your products and services. You want to impress potential customers with what your brand provides.
Engage
You want your emails to engage your customers so they will be more interested in your brand. Make your emails intriguing by using images and graphics. Engaging with your customers will grow your relationship, allowing you to respond to their concerns and show them they are valuable.
Guide
Your emails must guide your customers to your website. Directing your customers to your website gets them closer to converting. You also have an opportunity to refer them to your blog and social media platforms.
Nurture
If you want your customers to become loyal, you need to take time to nurture them, and you can do this through email marketing. With emails, you stay current and can continue cultivating customer relationships.
Convert and drive sales
The end goal of email marketing is to convert potential customers. Giving them discounts, coupons, and specials is a great way to encourage them to buy your products. In addition, you can promote your products and services, and build a community around your brand.
Email marketing allows a business to do various tasks within one channel. The benefits of email marketing are endless.
Here are 10 of the top benefits of email marketing:
Generate website traffic
Traffic coming from your email marketing can be some of the most valuable traffic you can gain. People who opt-in for your emails are already interested in your brand, so they are further along the buyer's journey than a cold lead.
Increase brand awareness
When sending emails to your potential leads and customers, you are indirectly keeping your business top of mind, especially when combined with social media. Therefore, it's vital to be consistent with branding on other channels and your emails.
Re-engage lost customers
Create email campaigns to reach customers who no longer buy or utilize your services. You can send an email to encourage them to re-engage with your brand.
Reach customers directly
People often check their email, so you get more opportunities to reach them. With emails, you can get in front of your audience regularly.
Increase sales and revenue
Marketing campaigns can help you increase your sales, bring back lost customers, and spread the word about your business. All of these can increase your revenue.
Provide a personalized customer experience
Email automation allows you to send hyper-personalized emails based on the user's actions and preferences. You can create workflows for every action a customer may take and send emails based on those triggers.
Retain more customers
Stay in touch with your customers and nurture existing and past customers by sending product launches, special offers, or event reminders.
Collect valuable data
Send customer satisfaction surveys and collect customer feedback through email campaigns. This feedback can help you improve the customer experience.
Improve team efficiency
Email marketing and automation can give your team more time to work on other tasks.
Decrease marketing cost
Email marketing is cost-effective compared to other marketing efforts. You don't have to pay for the print, postage, ad space, or any additional cost associated with marketing.
Email marketing is a fantastic avenue to build your business. But you need an email list before moving forward with your marketing goals and receiving the benefits above. Check out our companion piece Email Marketing and Best Practices, to help your business take the first step for your email marketing campaign. If you need help with your campaigns, call MLC at 843.819.0103 or message us through our website.
Email Marketing and Best Practices (1 of 3)
