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Holiday Marketing Guide: Part Two

Email Marketing Ideas


As we discussed in our Email Marketing Blog series, an email marketing campaign is a series of marketing efforts sent by email to multiple people simultaneously. The main goal of an email campaign is to encourage potential customers to learn more about your business and purchase your products or services.


Holiday email marketing can attract subscribers' attention to your promotions, gift ideas, event invites, and more. Need inspiration? Here are a few email marketing ideas to get you started.



Drive Awareness

• Holiday-themed tips & tricks • Holiday gift guides • Holiday hours updates • Gift ideas • Last-minute reminders • New Year's look ahead • Holiday-themed newsletter • End-of-year updates • Holiday event invites • Share a story about the holidays • Shipping deadlines

Promote Product/Service

Customer Advocacy

Subject Lines

Promotional

Non-Promotional

Want to Create Some Standout Subject Lines of Your Own?

Promotional Items

Benefits of Giving Promotional Items to Your Customers or Employees

Questions to Consider When Planning Your Holiday Promotional Campaign

Event Marketing






Throughout this guide, you've unwrapped layer after layer of holiday marketing efforts — but what does it look like when it's all put together? Each action outlined in this guide can work independently, but each step builds on the last to boost your business over the holiday season.



If you need help with any of these elements for your business, contact MLC Expert Consulting at 843.819.0103 or message us through our website.





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