As we discussed in our last blog, Search Engine Optimization (SEO) is the various tactics and techniques used to improve the visibility of your website on the search engine results page. One of the most important tactics you should implement into your business plan is reputation management.
What is reputation management?
Reputation management is the process of controlling and improving how your business is perceived by others. It involves monitoring the reputation of an individual or business on the internet, focusing on various social media platforms such as Facebook, Instagram or YouTube.
People may be hesitant to utilize your product or services if your reputation is negative or inconsistent. Reputation management, in the world of SEO gives you a consistent reputation across various online platforms. Good reputation management gives you and your business credibility, allowing you to gain trust from your followers, and eventually leads to more business.
With regular monitoring you can help avoid potential loss of business due to negative reviews, comments or inconsistent information.
Reputation management is a process that occurs over time. In the beginning, there is a sweep on the internet to find where your business is listed and what information is listed about you. Once all that information is gathered, it’s easier to work on the steps to get your business optimized on all social media platforms and directories.
It’s important to monitor your online reputation on a regular basis. With regular monitoring, you can help avoid potential loss of business due to negative reviews, comments or inconsistent information. A bad reputation doesn’t just affect sales and business, it can also affect staff morale and retention.
So, where to begin?
Download our Reputation Management Guide, which contains important steps you can take to make sure your online presence is positive.
If your business needs help with reputation management, call us at 843.819.0103 or contact us through our website.
We look forward to helping you with all of your marketing needs.