If you own a business, write a blog or need to drive traffic to your services, then you need to understand Search Engine Optimization (SEO).
What is SEO?
SEO is the technique implemented to improve visibility of your business website and improve your rankings on the search engine results page (SERP). SEO is about gaining organic traffic through search engines and optimizing your content so users searching related info will see your content at the top of the search engine page.
SEO is about gaining organic traffic through search engines and optimizing your content.
There are two types of optimizations involved with SEO: on-page and off-page. On-page SEO are the aspects you can control, such as content and website code. Off-page SEO refers to the actions that take place outside of your site but affect your site's authority, such as back links and social signals (shares, likes, comments). The goal of both on-page and off-page SEO is to make your site more trustworthy to users and search engines.
How do search engines work?
Search engines use spiders to “crawl” the web collecting information from web pages. Optimized pages are added to a catalogue and when people search for information, the search engine pulls the best results.
Optimized pages are added to their catalogue and when people search for information, the search engine pulls the best results.
Search engines use numerous rankings including relevancy, content quality, user experience, speed, compatibility, internal linking and mobile friendliness to help provide the best content to the searcher.
Why is SEO important?
SEO is important because it can help rank your website higher on search engines. When people are searching for specific information or a service, the content on your website can rank high and gain you recognition and traffic over your competitors.
The content on your website can rank high and gain you recognition and traffic.
SEO is not something that will render overnight results. As you start to optimize different parts of your content and website, your search rankings will increase and this will slowly push your website to the top of search engine results, allowing your users to find you.
Hopefully you now have a better understanding of SEO; what it is, how it works and why it’s important. There are many tactics you can use to improve your search engine ranking. Here are a few we will discuss in future blogs:
Keyword research and optimization
Social media marketing