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Holiday Marketing Guide - Gearing Up for the Big Holidays Part 1

The holiday season is full of opportunities for small businesses to promote themselves. Soon, people will begin their holiday purchases in hopes they find the best products and offerings to meet their needs. Whether you’re a seasoned professional looking for inspiration or a marketing novice just getting started, this guide is chock-full of resources to get your holiday campaign up and running quickly. We’ll show you how to leverage your website, social media, email, events, and more to deliver an engaging digital holiday marketing strategy.

When it comes to creating a successful marketing campaign, proper planning can be all you need to transform a good campaign into a great one. We’ve compiled a list of notable dates this holiday season to help you get started!


Breast Cancer Awareness Month

October 1- World Coffee Day, National Homemade Cookies Day

October 5- National Do Something Nice Day

October 7- National Smile Day

October 10- Columbus Day

October 16- Boss’s Day

October 26- National Pumpkin Day

October 28- National Chocolate Day

October 30- National Candy Corn Day

October 31- Halloween


November 6- Daylight Savings Time (ends at 2am)

November 11- Veterans Day

November 22- Thanksgiving

November 23- Black Friday

November 24- Small Business Saturday

November 25- Artists Sunday

November 26- Cyber Monday

November 27- Giving Tuesday


December 18- Hanukkah begins

December 21- Winter Solstice (shortest day of the year)

December 24- Christmas Eve

December 25- Christmas Day

December 26- Hanukkah ends

December 26- Kwanzaa begins

December 31- New Year’s Eve

Launching fun contests or campaigns? Using the holiday to build your prospect list? Selling an all-star product that's sure to shine during the season? Point customers to where they need to go with well-thought-out landing pages.

Not sure where to start?

Here are some of the most common types of landing pages to drive engagement and build your contact lists:

• Communications opt-in

• Find us online

• Event registration

• Charitable donation

• Contest entrance

• Product sales

Pro Tip

Avoid leaving your web presence out in the cold by following this simple seasonal list:

• Update your hours of operation

• Add event information:

• on-site events

• trade shows

• community events

• virtual events

• fundraising drives

• Feature limited-time items, like seasonal menus or products

• Promote discounts and offers prominently

• Highlight images of your store or product from past holiday seasons

Social for the Season

Social media plays a major role in helping you reach a larger audience. By producing various kinds of social content, you can reach more people and easily achieve your business goals. Incorporating each content type into your social feed allows you to maintain an engaged audience throughout the holiday season and after. Below are some ideas to help you get started.

Drive Awareness

You can also increase your social following.

Goal: Educate and boost public awareness.

• Q&A interviews

• Questions

• Fill-in-the-blanks

• Behind-the-scenes photos/videos

• Tip and tricks

• Content promotion (blogs, etc.)

• News/trending posts

• Company info

• Giveaways

• Contests

• Enter-to-win

• Share-to-win

Grow Contacts

Invite customers/prospects to connect with you via email through sign-up forms or other lead-generation pieces.

Goal: Grow your customer base and prospecting pool.

• Contests

• Enter-to-win

• Downloadable content

• Email opt-in

• Event RSVPs

Promote Product/Service

Alert customers and prospects to a product launch, service expansion, brand initiative, or promotion.

Goal: Increase revenue or acquire new customers.

• Ads

• Promotions and sales

• Product features (images/video)

• Customer Testimonials

• Product teasers/previews

• Tutorials

• Fundraising kickoff

Customer Advocacy

The digital version of word-of-mouth marketing.

Goal: Establish long-lasting customer relationships, boost brand awareness, and increase sales by amplifying positive customer experiences.

• Customer stories/quotes

• Polls/voting

• User-generated content

• Product reviews

If you need help creating a holiday marketing campaign for your business, don't hesitate to contact MLC Expert Consulting at 843.819.0103 or through our website.

Make sure you go to the resource library on our website to gain more valuable information

to help grow your business.


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