The holiday season is full of opportunities for small businesses to promote themselves. Soon, people will begin their holiday purchases in hopes they find the best products and offerings to meet their needs. Whether you’re a seasoned professional looking for inspiration or a marketing novice just getting started, this guide is chock-full of resources to get your holiday campaign up and running quickly. We’ll show you how to leverage your website, social media, email, events, and more to deliver an engaging digital holiday marketing strategy.
When it comes to creating a successful marketing campaign, proper planning can be all you need to transform a good campaign into a great one. We’ve compiled a list of notable dates this holiday season to help you get started!
Breast Cancer Awareness Month
October 1- World Coffee Day, National Homemade Cookies Day
October 5- National Do Something Nice Day
October 7- National Smile Day
October 10- Columbus Day
October 16- Boss’s Day
October 26- National Pumpkin Day
October 28- National Chocolate Day
October 30- National Candy Corn Day
October 31- Halloween
November 6- Daylight Savings Time (ends at 2am)
November 11- Veterans Day
November 22- Thanksgiving
November 23- Black Friday
November 24- Small Business Saturday
November 25- Artists Sunday
November 26- Cyber Monday
November 27- Giving Tuesday
December 18- Hanukkah begins
December 21- Winter Solstice (shortest day of the year)
December 24- Christmas Eve
December 25- Christmas Day
December 26- Hanukkah ends
December 26- Kwanzaa begins
December 31- New Year’s Eve
Launching fun contests or campaigns? Using the holiday to build your prospect list? Selling an all-star product that's sure to shine during the season? Point customers to where they need to go with well-thought-out landing pages.
Not sure where to start?
Here are some of the most common types of landing pages to drive engagement and build your contact lists:
• Communications opt-in
• Find us online
• Event registration
• Charitable donation
• Contest entrance
• Product sales
Avoid leaving your web presence out in the cold by following this simple seasonal list:
• Update your hours of operation
• Add event information:
• on-site events
• trade shows
• community events
• virtual events
• fundraising drives
• Feature limited-time items, like seasonal menus or products
• Promote discounts and offers prominently
• Highlight images of your store or product from past holiday seasons
Social for the Season
Social media plays a major role in helping you reach a larger audience. By producing various kinds of social content, you can reach more people and easily achieve your business goals. Incorporating each content type into your social feed allows you to maintain an engaged audience throughout the holiday season and after. Below are some ideas to help you get started.
You can also increase your social following.
Goal: Educate and boost public awareness.
• Q&A interviews
• Behind-the-scenes photos/videos
• Tip and tricks
• Content promotion (blogs, etc.)
• News/trending posts
• Company info
Invite customers/prospects to connect with you via email through sign-up forms or other lead-generation pieces.
Goal: Grow your customer base and prospecting pool.
• Downloadable content
• Email opt-in
• Event RSVPs
Alert customers and prospects to a product launch, service expansion, brand initiative, or promotion.
Goal: Increase revenue or acquire new customers.
• Promotions and sales
• Product features (images/video)
• Customer Testimonials
• Product teasers/previews
• Fundraising kickoff
The digital version of word-of-mouth marketing.
Goal: Establish long-lasting customer relationships, boost brand awareness, and increase sales by amplifying positive customer experiences.
• Customer stories/quotes
• User-generated content
• Product reviews
If you need help creating a holiday marketing campaign for your business, don't hesitate to contact MLC Expert Consulting at 843.819.0103 or through our website.
Make sure you go to the resource library on our website to gain more valuable information
to help grow your business.